"Better for You" Food Industry News
YouBar is featured in the November 2025 edition of Baking and Snack Magazine. Read the feature to discover why "YouBar’s love for innovation has made it a leader of the protein revolution". You can download a PDF of the article here. Or...
Continue reading
Back in the 1990s, Olestra was sold as the miracle fat substitute that would let consumers binge on chips without the calories. The reality was far uglier. Because Olestra passed straight through the human body undigested, it famously caused diarrhea,...
Continue reading
The New York Times recently featured YouBar as "the little food lab fueling the big protein boom". If you'd like to learn more about us, you can now download a PDF of our New York Times Article. The audio version...
Continue reading
We’re honored to share that YouBar was just featured in the New York Times in a deep dive into how we’re transforming the protein bar industry from the inside out. The article takes readers inside our custom formulation lab, showcasing...
Continue reading
As a contract manufacturer, we take a hard look at what goes into the products we help bring to market—and not every new “breakthrough” ingredient makes the cut. At first glance, Epogee (also known as esterified propoxylated glycerol or EPG)...
Continue reading