The global protein snack market continues to soar, valued at $4.8 billion in 2023 and projected to grow at an annual growth rate of over 11 percent through 2033. Consumers are prioritizing health and convenience.

This growth is driven by increasing awareness of the link between diet and overall health. Shoppers are no longer satisfied with sugary, calorie-dense snacks. They now demand nutrient-packed options that align with fitness goals and sustainable lifestyles. The rise of plant-based protein alternatives, alongside traditional animal-based products, offers unparalleled variety to meet these needs.

As larger consumer packaged goods (CPG) companies struggle to adapt to changing preferences, smaller brands are seizing market share by being agile, innovative, and responsive. Venture capital investment in the protein snack industry is surging, making 2025 an ideal time to launch your brand.

Launching a protein snack brand in 2025 offers unparalleled opportunities. By aligning with trends like high-protein diets and GLP-1-driven health priorities, you can create a product that resonates with today’s consumers.

Download our 2025 guide to learn how with the right preparation, team, and strategy, your brand can thrive in this dynamic and growing market.