"Better for You" Food Industry News
On January 7, 2026, the USDA and HHS released the Dietary Guidelines for Americans, 2025–2030. In a single document, the federal government handed the better-for-you food industry both its biggest tailwind in a generation and its most uncomfortable question yet....
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The natural products industry gathered in full force this week at Natural Products Expo West 2026, the largest natural and organic products trade show in the world. Held at the Anaheim Convention Center from March 3–6, the event brought together...
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YouBar is featured in the November 2025 edition of Baking and Snack Magazine. Read the feature to discover why "YouBar’s love for innovation has made it a leader of the protein revolution". You can download a PDF of the article here. Or...
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Back in the 1990s, Olestra was sold as the miracle fat substitute that would let consumers binge on chips without the calories. The reality was far uglier. Because Olestra passed straight through the human body undigested, it famously caused diarrhea,...
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The New York Times recently featured YouBar as "the little food lab fueling the big protein boom". If you'd like to learn more about us, you can now download a PDF of our New York Times Article. The audio version...
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