Your brand represents who you are, what you believe in, and how you want to be perceived by your audience. To stand out in today's marketplace, you must build a strong brand that can effectively engage your audience right from the start.
Building the right brand starts with the right strategy. It’s more than making pretty graphics and catchy headlines - it’s about being effective.
Backed by our industry expertise, YouBar has the capabilities to help you build a pragmatic strategy that you can leverage to increase brand awareness and drive sales. This two 4-hour zoom session package will empower you to build a growth-minded marketing plan.
The YouBar Marketing team will meet with and coach you in 2 strategy sessions to brainstorm a well-defined strategy that will cover the following:
Brand
- Goals
- Value Propositions
- Product Descriptions
- Product Features + Benefits
- Brand Features + Benefits
- Creative Direction
Data
- KPI Development
- Budget Development
Audience
- Buyer Personas
- Buyer Desires
- Buyer Obstacles
- Buyer Tendencies
- How to Approach Buyers
Marketing-to-Sales Maps
- Attracting the Audience
- Converting the Audience to Site Visitors
- Closing Site Visitors to Customers
- Delighting Your Customers
After our sessions, you will have an understanding of your base go-to-market plan. Additional sessions can be purchased for further help with strategy, product launches, and creative direction.