Amazon’s power in the nutrition bar industry is driving much of the phenomenal sector growth, with online sales of protein bars having grown by an enormous 19 percent in the last 12 months, according to the Nutrition Business Journal. Amazon is the undisputed leader in the online protein bar marketplace, accounting for roughly 75 percent of all online sales of nutritional products in the United States.
In total, the protein bar market is generates an estimated $5.5 billion in sales both in brick and mortar stores and online globally every year. With the huge influence Amazon has on the online sales of protein bars and energy bars, YouBar prides itself on being an Amazon-friendly co-packer. This means that we work with our clients to ensure that their products are ready to be sold on Amazon – from the packaging requirements to the labelling requirements to the shipping requirements.
The Easy 5-Step YouBar Process
(requires absolutely no ‘touch’ from our clients at all!)
When a client tells us they plan to sell on Amazon, we work closely with them to ensure their products follow Amazon’s “Fulfillment by Amazon” guidelines (known as “FBA” guidelines). This includes logging:
After logging the FBA information, YouBar’s shipping department prepares our clients’ shipments for transit from our facility to Amazon warehouses. This includes (as necessary):
When our clients’ products arrive at the Amazon warehouses, Amazon will sort the inventory and send it to its various appropriate distribution centers based on the geographical demand for the product.
As soon as our clients’ mastercases of protein bars/energy bars arrive at Amazon’s warehouses, the product will be entered into Amazon’s database. This allows our clients to activate their listing (through a simple online switch), and start advertising – and selling!
When an order is placed on Amazon, each item in the order is immediately processed and prepared for shipping straight to our clients’ customers’ doorsteps. At this point in the process, our clients and their customers can track their product’s shipping status using information provided by Amazon. Our clients never have to touch the product, provide tracking info, or handle any shipping or labelling paperwork. This allows our clients to focus on growing their brands!
Please note: our clients who choose to sell their protein bars, balls, or bites on a third party website (such as their own Shopify website), need to automatically or manually route each order through a non-Amazon drop-ship fulfillment (DSF) center. We can provide introductions to other DSF specialists to our clients as needed.