Protein Bar Industry Exploding Online with Double Digit Year-on-Year Growth

The nutrition bar industry is worth an estimated $20 billion annually, and the Nutrition Business Journal reports that e-commerce in the bar space has grown by nearly 20 percent in the last 12 months alone.

The Nutrition Business Journal attributes this mouthwatering sector growth online to high consumer interest in the kinds of cutting-edge and innovative ingredients that the hottest bar companies have been successfully incorporating into their products, including prebiotics, coconut oil, and grass-fed collagen. And the fact that time-crunched consumers are increasingly turning to online shopping (especially Amazon) to fuel their busy lives.

Unsurprisingly, investment in the nutrition bar industry this year has mirrored the astronomical sector growth. In the second half of 2019 alone, the Simply Good Foods Company acquired Quest Nutrition for $1 billion, Hershey’s bought ONE Brands for $397 million, and Mondelēz International purchased Perfect Snacks for an undisclosed amount thought to be in the hundreds of millions. Financial analysts expect the energy bar industry to continue to see lucrative growth throughout 2020 and beyond as the sector continues to capitalize on being first-to-market with many of the hottest dietary trends, including Ketogenic diets and Plant-Based diets.