Through a combination of our industry-leading expertise and knowledge, YouBar has the capabilities to build an integrated digital marketing plan for your brand and provide full food brokerage services that will increase your brand's awareness, get your brand into physical and online stores and effectively engage your audiences. Our goal is to empower brands just like yours to thrive in both the digital and physical marketplace so you can focus on growing your brand.
With this monthly marketing package, our expert-led Marketing and Sales team will act as your in-house marketing and retail sales department. We will work with you to create a digital marketing strategy that will increase brand awareness and sales.
Our Enterprise Digital Marketing and Brick-and-Mortar Food Brokerage Package includes:
Food Brokerage and Influencer Marketing- Each month, YouBar will reach out to buyers at 5 major retail stores (ie; Whole Foods, Target, Walmart, Costco, etc) on your behalf in order to pitch selling your product at these stores
- Each month, YouBar will reach out to at least 10 influencers on your behalf
- Client is expected to provide the product to send to retail store buyers and influencers for decision making, reviews, content, and overall coverage
- Collaboratively, YouBar will work with the client to provide a strong group of buyers and influencers each month that we believe would show interest in working together (client will pay extra for any fees associated with slotting fees or influencer marketing charges)
- YouBar will hold weekly calls with you and your team to update on deliverables
- YouBar will perform keyword research and identify areas of opportunity for higher organic search rankings for 7 non-branded keywords
- We will develop a scope of technical on-page work, off-page tasks, and the content strategy needed to improve organic search rankings.
- Work includes:
- 7 Non-Branded Keyword Focus
- Backlink Development
- Keyword Research & Analysis
- Content Optimization
- Google Analytics Installation
- Competitor SEO Analysis
- On-Page Optimization
- Off-Page Optimization
- Schema Markup Implementation
- Monthly Reporting
- Local Citation Listings
- Google My Business Management + Optimization
- Ongoing Listing Management and Review
- YouBar will develop social media accounts on three platforms (client's choice among Facebook, Instagram, LinkedIn, Twitter)
- Each week, we will do three brand-focused posts to your audience on each platform
- Each platform will be monitored and any customer service requests will be passed along to the client
- Client will supply graphics and images for these
- We will grow the following on each platform with paid support, the use of hashtags, and by developing engaging and shareable content
- YouBar will develop paid campaigns on Facebook and Instagram
- Ad types include:
- Boosted Posts
- Direct Purchase
- Link Clicks
- Retargeting (see below)
- With the client, we will collaborate to build a campaign for a unique audience, segmented by factors like demographics, health interests, diet interests, and more
- Recommended Spend: $1,000+/month (not included in price)
- Using our keyword research, we will determine the best Google Ads and Google Shopping campaign configuration and set-up for your goals and budget
- YouBar will deploy ads and measure performance daily
- We will include your products in Google Shopping
- Recommended Spend: $1,000+/month (not included in price)
- For users who visit the website without making a purchase, we will send these prospects retargeting ads on social media
- We will test + measure to optimize the right blend of creative + ad spend that obtain the lowest CPC
- Each month, we will nurture your database with two email newsletters
- Newsletters can be promotional, direct sale, brand-focused, or whatever direction the client would prefer
- Each month, the client will decide whether they would like YouBar to develop a design or produce a blog article (500-900 words per blog article)
- We will produce two pieces of content of the client's choosing
- Client can re-use content in social posts, emails, and on their website
We offer additional opportunities to further customize your digital marketing plan*:
- Design
- Branding
- Amazon Marketing
- Video
- Photography
- Marketing Strategy
- Store Management
- Store Integrations
- HubSpot
- Sales Collateral
*These services come at an additional cost. Please note that the below cost is per month and can be cancelled anytime after the first 90 days.