Protein Bars and Bites that are sold in the refrigerated section are gaining enormous popularity due to their ability to stand out from the standard protein bar retail shelf, and give a fresh food feeling to consumers.
At YouBar, we love working with our clients to develop bars that can be sold in the refrigerated section of stores and taste delicious when consumed cold. This allows our clients to align with this up-and-coming trend, which was beautifully summarized recently by Bon Appetite Magazine. It wrote: “The unofficial motto [here at Bon Appetite] is “always be snacking”—and we’re constantly on the lookout for the newest thing. Over the past few months we’ve gotten mildly obsessed with a new kind of bar—one that’s best served cold. These refrigerated bars go heavy on the nut butter… because they taste more like, well, food. And don’t worry: They can all sit at room temp if you’re traveling or you just forget about them in the bottom of your gym bag!”