YouBar Featured in the New York Times!

We’re honored to share that YouBar was just featured in the New York Times in a deep dive into how we’re transforming the protein bar industry from the inside out.

The article takes readers inside our custom formulation lab, showcasing how we partner with cutting-edge brands to develop protein bars that meet today’s clean-label, high-performance demands. From our humble beginnings as a mother-son startup to becoming a leading contract manufacturer, the piece highlights the innovation, transparency, and passion that drive everything we do.

This national spotlight is a testament to the trust our clients place in us—and the bold ideas we bring to life every day. If you haven’t seen it yet, check out the full article here.

Here’s to building the future of functional snacks—one bar at a time.